Girl Scouts of Southwest Texas | San Antonio, Texas
Director of Marketing and Communications | Jan 2022 – Present
Lead team in creating and implementing a comprehensive communication and marketing strategy while aligning with leadership's strategic objectives. Enhance brand visibility through targeted communication strategies that gain TV, print, and digital media coverage.
Print and digital communication
Click on each image below to see a PDF of the communication piece.
Fall 2024 Recruitment Campaign | Created "Express Yourself" recruitment campaign, overseeing creative direction.
A Backyard for all Girls case statement | Crafted and served as creative director for the $8.5 million major gifts campaign case statement.
Annual Report 2023-24 | Crafted content and provided creative direction
Day of the Girl SA 2023 | Crafted theme and led creative direction on design
Girl Talk Mailer May-October 2023 | Crafted content and provided creative direction
Annual Report 2022-23 | Crafted content and oversaw creative direction
Holiday Card 2022 | Created concept, crafted text, led photoshoot of girls and parents, and provided creative direction on design
Annual Report 2022-23 | Led redesign, crafting all text and serving as creative director.